Ibrahim Furkan OzcelikGEO
TR
WritingIbrahim Furkan Ozcelik

Essays and frameworks on AI search & GEO.

Long-form work on AI search visibility, GEO, and the structural signals that determine whether AI models cite a page.

On this site · 01
  • PlaybookHow to Track Brand Mentions in AI Search (5-Motor Playbook)4-step methodology for measuring brand presence across ChatGPT, Perplexity, Google AI Overview, Gemini, and Claude. Prompt library, per-motor firing, scoring rubric, honest limits including the ChatGPT web_search paradox. Free path that scales to 50 prompts before automation matters.Aug 24, 2026
  • PlaybookHow to Get Cited by ChatGPT (and 4 Other AI Motors)Data-backed playbook. An 8-query test across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overview — with the counter-intuitive finding that ChatGPT web_search returned zero citations across the entire query cluster. Primary data attached.Aug 23, 2026
  • Market AnalysisAI Comic Generation 2026: Three Diagnostics for an Open CategoryNon-vendor market diagnostic with primary data. Google's AI Overview names no winner. The tool-vs-tutorial SERP split cleaves by grammar. Manga University still owns position four thirty years after its first tutorial. Companion to the AI podcast piece.Aug 21, 2026
  • Market AnalysisAI Podcast Generation 2026: A Category in DeclineNamed-author market analysis backed by primary data. Search volume down 60-80% across every head keyword since Q4 2025. Google's AI Overview names NotebookLM as default. The three largest independent tools all pivoted to video. Non-vendor, dated 2026-08-20.Aug 20, 2026
  • ExplainerE-E-A-T SEO in 2026: The AI-Search-Era FrameworkE-E-A-T isn't a ranking factor per Google's own docs — it's an evaluation framework. Historical timing argument (Google added Experience 15 days after ChatGPT launched), primary-source evidence (Aggarwal, Kevin Indig, Chen et al.), operator-informed measurement discipline.Jul 27, 2026
  • ExplainerPerplexity SEO: Appearing in Perplexity's AnswersThe data-backed companion to ChatGPT SEO — with the Perplexity-specific numbers other guides skip. Aggarwal Princeton Table 5, Profound 46.7% Reddit dependency, PerplexityBot configuration, cross-motor decision framework, and honest limits.Jul 15, 2026
  • ExplainerChatGPT SEO: Appearing in ChatGPT ResponsesThe data-backed guide with the primary-source numbers other guides miss. Kevin Indig, Aggarwal Princeton, Profound Wikipedia, Chen et al. earned-media — framework, limits, GPTBot vs OAI-SearchBot precision.Jul 14, 2026
  • Technicalllms.txt: What It Is and Who Actually Uses ItThree independent studies converged: AI-search bots ignore llms.txt 97% of the time. Coding agents do fetch it. The spec, the studies, and the honest decision tree — ship for docs, skip the SEO pitch.Jun 21, 2026
  • TechnicalGPTBot Explained: OpenAI's Four Crawlers in 2026GPTBot is one of four OpenAI crawlers, each with a different purpose. Block the wrong one and you become invisible in ChatGPT. The four-bot map, the training-vs-inference distinction, and the robots.txt cookbook.Jun 20, 2026
  • FrameworkGEO vs SEO vs AEO: A Structural Comparison (2026)The objective function changed — from retrieve-and-rank to retrieve-and-synthesise. Five structural axes, a 60% overlap, and the three-way comparison against AEO. A non-vendor explainer.Jun 19, 2026
  • Buyer's GuideWhat Is a GEO Agency? (And When to Hire One)A non-agency guide to GEO agencies: what they actually do, how they differ from AI SEO / AEO / LLMO agencies, when to hire one, when not to, and how to evaluate them.Jun 18, 2026
  • Buyer's GuideAI SEO Agency UK: An Independent Buyer's Guide (2026)Twelve UK agencies scored on disclosed criteria. The six things that distinguish a real AI SEO agency, the technical infrastructure tier most guides ignore, and the red flags that should disqualify one.Jun 18, 2026
  • OpinionThe 'Listicle Penalty' Isn't About ListiclesWhat everyone is calling Google's 'listicle penalty' isn't about format. It's about self-elevation without methodology. The originator of the data — Lily Ray — has already said so.May 30, 2026
  • GlossaryWhat is Generative Engine Optimization (GEO)?Definition, etymology, 5 core mechanisms, how GEO differs from SEO, and who's using the term — with DefinedTerm schema.May 5, 2026
  • FrameworkAnswer Engine Optimization: The Format-Intent FrameworkAnswer engine optimization isn't a single tactic — it's a 5 × 4 × 3 grid. Five page formats, four query intents, three platforms. Most teams optimize on a 1×1. Here's the full grid, the primary-source data behind each cell (Aggarwal, Wix Studio, Profound, Kevin Indig, Chen et al.), and the under-deployed format hiding inside it: glossary pages.May 4, 2026
  • Buyer's GuideBest AEO Tools and AI Search Visibility Tools in 2026Non-vendor buyer's guide to 60+ AEO and AI search visibility tools. Dated pricing, Profound funding cluster capsules, alternatives sub-sections, and a 5-motor citation baseline documenting the pre-refresh zero.Apr 15, 2026
  • FrameworkAI Search Engine Optimization: 3 Things Every Page NeedsAI engines cite pages that lead with data-backed answers, cite credible external sources, and show verified authorship with recent updates. The three signals that improve citation rates by up to 40.9%.Apr 6, 2026

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