WritingIbrahim Furkan Ozcelik
Essays and frameworks on AI search & GEO.
Long-form work on AI search visibility, GEO, and the structural signals that determine whether AI models cite a page.
On this site · 01
- ExplainerPerplexity SEO: Appearing in Perplexity's AnswersThe data-backed companion to ChatGPT SEO — with the Perplexity-specific numbers other guides skip. Aggarwal Princeton Table 5, Profound 46.7% Reddit dependency, PerplexityBot configuration, cross-motor decision framework, and honest limits.Jul 15, 2026
- ExplainerChatGPT SEO: Appearing in ChatGPT ResponsesThe data-backed guide with the primary-source numbers other guides miss. Kevin Indig, Aggarwal Princeton, Profound Wikipedia, Chen et al. earned-media — framework, limits, GPTBot vs OAI-SearchBot precision.Jul 14, 2026
- Technicalllms.txt: What It Is and Who Actually Uses ItThree independent studies converged: AI-search bots ignore llms.txt 97% of the time. Coding agents do fetch it. The spec, the studies, and the honest decision tree — ship for docs, skip the SEO pitch.Jun 21, 2026
- TechnicalGPTBot Explained: OpenAI's Four Crawlers in 2026GPTBot is one of four OpenAI crawlers, each with a different purpose. Block the wrong one and you become invisible in ChatGPT. The four-bot map, the training-vs-inference distinction, and the robots.txt cookbook.Jun 20, 2026
- FrameworkGEO vs SEO: A Structural ComparisonThe objective function changed — from retrieve-and-rank to retrieve-and-synthesise. Five structural axes follow. A non-vendor explainer.Jun 19, 2026
- Buyer's GuideWhat Is a GEO Agency? (And When to Hire One)A non-agency guide to GEO agencies: what they actually do, how they differ from AI SEO / AEO / LLMO agencies, when to hire one, when not to, and how to evaluate them.Jun 18, 2026
- Buyer's GuideAI SEO Agency UK: An Independent Buyer's Guide (2026)Twelve UK agencies scored on disclosed criteria. The six things that distinguish a real AI SEO agency, the technical infrastructure tier most guides ignore, and the red flags that should disqualify one.Jun 18, 2026
- OpinionThe 'Listicle Penalty' Isn't About ListiclesWhat everyone is calling Google's 'listicle penalty' isn't about format. It's about self-elevation without methodology. The originator of the data — Lily Ray — has already said so.May 30, 2026
- GlossaryWhat is Generative Engine Optimization (GEO)?Definition, etymology, 5 core mechanisms, how GEO differs from SEO, and who's using the term — with DefinedTerm schema.May 5, 2026
- FrameworkAnswer Engine Optimization: The Format-Intent FrameworkAnswer engine optimization isn't a single tactic — it's a 5 × 4 × 3 grid. Five page formats, four query intents, three platforms. Most teams optimize on a 1×1. Here's the full grid, the primary-source data behind each cell (Aggarwal, Wix Studio, Profound, Kevin Indig, Chen et al.), and the under-deployed format hiding inside it: glossary pages.May 4, 2026
- Buyer's GuideBest AI SEO Tools in 2026: 60+ Compared60+ tools ranked across five categories — dedicated monitors, traditional SEO with AI features, enterprise platforms, free audit tools, and full-loop platforms. TL;DR top 5 picks included.Apr 15, 2026
- FrameworkAI Search Engine Optimization: 3 Things Every Page NeedsAI engines cite pages that lead with data-backed answers, cite credible external sources, and show verified authorship with recent updates. The three signals that improve citation rates by up to 40.9%.Apr 6, 2026